First Light

2023

PreviousSalesforce × Kraft

0:00 / 0:00

ClientWhite Claw

Year2023

ServicesCreative · Production · Post

PartnersVCCP New York · Farm League

A cinematic :30 for White Claw’s Sundance Film Festival sponsorship. Shot fast in remote winter backcountry, “First Light” was built to play before screenings and speak to the room — tonally restrained, culturally fluent, and native to the festival rather than an ad bolted onto it. Beauty favors the bold.