Think Less is a studio in Salt Lake City. We make films, build technology, and work with brands who’d rather mean something than play it safe. We move with respect for the work and everyone making it. We earn trust by showing it, not pitching it. We build through collaboration — direct lines, no middlemen. And we believe storytelling means saying something true, not something safe.Think less. Do more.
Branded entertainment people choose to watch. And the systems that make it.
Think Less is a creative and technology studio in Salt Lake City. We make documentaries, series, brand films, and campaigns for brands like Google, Ford, The North Face, Hulu, and National Geographic. Development, production, and post, all in-house. We also build Dispatch, the production OS that’s changing how content gets made.
Four values shape every project we take on.
We don’t claim trust — we earn it. With the subjects we film, the viewers who watch, the collaborators on set, and the communities we work in. We remove the ego. We stay humble. We say what we mean, and we do what we say.
The best stories live in people, not in pitches. We lead with character — real people, real moments, real situations — and let the brand land naturally on top. The story is the spine; the brand is the muscle around it.
Quality storytelling is the core of every project — but it isn’t the entirety. Craft is also what you choose not to film. What you leave on the cutting room floor. The discipline to under-tell rather than over-tell.
We build Dispatch because how a studio runs is inseparable from what it makes. Better operations don’t mean less craft — they mean more room for it.
We’ve worked everywhere.
28 countries on six continents. From the Wasatch to the Alps to the Sahara — with trusted crew, fixers, and partners in every market we’ve ever needed.