Pinterest × Coachella

24 Hours in the Desert

2024

The premise

A single desert day — sunrise to sunset, shared with friends.

In partnership with Coachella, this project brings Pinterest's editorial aesthetic to life by capturing the desert as a shared experience among a close-knit group of friends. Set across the arc of a single day—from sunrise to sunset—the content highlights the desert's shifting moods as a backdrop for connection, creativity, and self-expression.

For Pinterest × Coachella

Pinterest × CoachellaCreativeProductionPost

In partnership with Coachella

The work

The deliverables include five short-form video Pins and 50 still images, with a focus on time-of-day storytelling over varied landscapes. A curated balance of 60% atmospheric landscape and detail shots—glowing horizons, sun-soaked textures, and starry skies—and 40% activity-driven, full-body moments showcases the desert as both a place and a feeling, aligning with Coachella's cultural energy and engaging a Gen Z audience through authentic, aspirational moments.

A full suite of assets across a variety of formats to launch Pinterest's partnership with Coachella.

50still imagesPhotography
5Video PinsShort-form
1× :30Social

Sunrise to sunset

24 Hours in the Desert — photograph 124 Hours in the Desert — photograph 224 Hours in the Desert — photograph 324 Hours in the Desert — photograph 424 Hours in the Desert — photograph 524 Hours in the Desert — photograph 624 Hours in the Desert — photograph 724 Hours in the Desert — photograph 824 Hours in the Desert — photograph 924 Hours in the Desert — photograph 1024 Hours in the Desert — photograph 1124 Hours in the Desert — photograph 1224 Hours in the Desert — photograph 1324 Hours in the Desert — photograph 1424 Hours in the Desert — photograph 15
24 hrsA single desert day
60 / 40Atmosphere to activity
24 Hours in the Desert — key art
All Work