Australian Football League · GWS GIANTS

Salesforce × AFL

2024

The premise

Putting the fan at the center of the game.

Salesforce's AFL customer film tells the story of how the game connects with its fans—and the technology helping clubs like the GWS GIANTS make every supporter feel part of it. Think Less led the creative: a story built to blend the roar of match day, the grassroots heart of the game, and the data quietly powering fan connection behind the scenes.

Creative by Think Less

Australian Football League · GWS GIANTSCreative

In partnership with Salesforce

How we did it

Featuring GIANTS Head Coach Adam Kingsley and Head of Strategy & Growth Mitchell Dale, the film shows how bringing fan data together in Salesforce Data Cloud lets a club understand, reach, and reward the people who love the game.

The creative leads with emotion—the passion of the crowd first, the platform second—proof that the best technology stories are really human ones.

The frames

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Salesforce × AFL — key art
All Work