Salesforce × Kraft

2023

PreviousPerformance Unlimited NextSalesforce × AFL

0:00 / 0:00

ClientKSE · New England Patriots

Year2023

ServicesCreative · Production · Post

PartnersSalesforce

Kraft Sports & Entertainment — the brand behind the New England Patriots — teamed up with Salesforce to tell the inception story of an iconic franchise, and the secret to its success: putting the customer at the center of everything they do. Think Less conceptualized and executed a narrative-driven short film blending technology, sports, and heritage — honoring Kraft's legacy while showcasing the transformation Salesforce enabled.