Second Class Foundation · $19M+ secured, HB338

What We Show Them

2024

The premise

A film showing the power of visibility and change.

In Bonners Ferry, Idaho, Valley View Elementary faced an urgent funding crisis compounded by deteriorating infrastructure, legislative hurdles, and a lack of public awareness. Without visibility and action, critical funding remained out of reach, leaving students and teachers trapped in unsafe conditions. Second Class Foundation needed a powerful tool to spotlight these challenges and inspire immediate legislative and community action.

A Think Less documentary · In collaboration with the Second Class Foundation

Second Class Foundation · $19M+ secured, HB338CreativeProductionPost

In partnership with Second Class Foundation

How we did it

Think Less developed, produced, and launched What We Show Them, a short documentary that vividly portrayed the dire reality at Valley View.

The film directly addressed the visibility problem, reaching policymakers, donors, and communities across Idaho. As a result, Valley View secured over $19 million through newly enacted legislation (HB338), proving how targeted storytelling not only highlights critical issues but actively drives transformative outcomes.

The frames

What We Show Them — photograph 1What We Show Them — photograph 2What We Show Them — photograph 3What We Show Them — photograph 4What We Show Them — photograph 5What We Show Them — photograph 6What We Show Them — photograph 7What We Show Them — photograph 8What We Show Them — photograph 9What We Show Them — photograph 10What We Show Them — photograph 11What We Show Them — photograph 12
HB338Idaho legislation influenced
$19M+Secured for new school construction
What We Show Them — key art
Your film put Valley View on the map and paved the way for legislative change—we owe you a debt of gratitude.
Teresa Rae & Jan BayerValley View Elementary
All Work