Duality · Tyler Bereman & Vicki Golden

805 Beer

2025

The premise

Made for the moment and the people in it.

805 Beer set out to deepen brand loyalty by showing up authentically inside motocross culture—one of the most passionate, demanding communities in action sports. The challenge wasn't visibility; it was credibility. To resonate, the work had to feel earned, reflect the lifestyle honestly, and connect with fans who can spot inauthenticity instantly. Think Less was brought in to create a piece that reinforced the 805 lifestyle—fast, raw, and grounded in the culture—without disrupting it.

Duality · Tyler Bereman & Vicki GoldenCreativeProductionPost

The work

On a compressed timeline, Think Less executed a remote production with professional motocross athletes, capturing the energy, risk, and discipline that define the sport. We delivered a cinematic short film, a :30s broadcast spot, and a suite of social assets designed to live seamlessly across platforms.

Premiering during X Games motocross and amplified through social, the work positioned 805 Beer inside the culture—strengthening audience connection and reinforcing the brand's lifestyle credibility.

This project showcases Think Less's ability to move quickly, operate in demanding environments, and collaborate with elite athletes—delivering culturally fluent work that audiences recognize as real.

A full suite of assets that reinforced 805's lifestyle and cultural relevance within motocross.

1× 4:00Anthem
1× :30Advertisement
4:30 + 3 × :15Social

The frames

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The social cuts

All Work